FOR IMMEDIATE RELEASE
February 7, 2005                                                            

TO: All Media Outlets
FROM: Yukon Convention Bureau

YUKON CONVENTION BUREAU
HOST FRANCHISE FAMILIARIZATION TOUR!

Whitehorse, Yukon. The Yukon Convention Bureau (YCB) will be hosting their first annual FRANCHISE FAMILIARIZATION TOUR for Yukon franchisee’s on Tuesday, September 8th!

Living in the Territory, Yukoners already know their home is a pristine and exotic destination to explore. The FRANCHISE FAMILIARIZATION TOUR will offer Yukon franchisee’s an opportunity to see, first hand the scope of meeting and event product they are not normally exposed to– including food & beverage, team-building exercises and links to support for hosting a meeting or event. The Yukon Convention Bureau hopes this will encourage Yukon Franchisee’s to invite their southern colleagues North of 60 for a meeting or incentive trip.

“The FRANCHISE FAMILIARIZATION TOUR is one way that the Convention Bureau can encourage Yukoner’s to think about inviting their colleagues to the Yukon. We bet Yukon Franchisee’s will be surprised at how many new and exciting experiences there are in Yukon - And that they will be proud to share Yukon.” Says Jenn Houtby, CMP, Managing Director Yukon Convention Bureau.

Paul Choquette President of the Yukon Convention Bureau says, “2004 has been our best year yet with over 48 meetings, conferences and sporting events registered on our convention calendar. This is an estimated annual economic impact of over 4 million dollars!”

The Yukon Convention Bureau is a Destination Marketing Organization, charged with marketing the Yukon as a premier meeting and event destination.

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