FOR IMMEDIATE RELEASE
February 23, 2005                                                            

TO: All Media Outlets
FROM: Yukon Convention Bureau

YUKON CONVENTION BUREAU HOSTS FAMILIARIZATION TOUR

WHITEHORSE, YUKON – The Yukon Convention Bureau (YCB) is hosting four prospective meeting & event planners on a Familiarization (FAM) trip from February 25 – 28, 2005 in the Yukon.

Guests will experience Yukon with activities such as a flight seeing tour and participating in Rendezvous events, providing for the ultimate Yukon winter experience. The Planners are from Toronto and Ottawa and one guest already books business to Yukon on a regular basis, with smaller government meetings through out the year.

Familiarization tours are an important tool in encouraging planners to choose the Yukon as a location for their meeting or event. YCB members have been extremely supportive of this FAM and have assisted in pulling together a great cross section of Yukon products and services. Experiencing first hand the exceptional products and services offered North of 60, provides planners and YCB members the opportunity to establish the critical planner/supplier relationship which is key in the success of future programs.

“YCB is thrilled to have the opportunity to host such a prestigious group of meeting & event planners. For Yukon to be increasingly successful as a meeting & event destination, YCB needs to consistently be in the marketplace projecting a professional image with market-ready product – our efforts are really paying off!” said Jenn Houtby CMP, YCB Managing Director.

Yukon Convention Bureau has 25 meetings or events currently booked for 2005 generating an economic impact of $2.4 million dollars. Yukon Convention Bureau is also currently booking business beyond 2005 through to 2010.

Yukon. A natural meeting place.

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