FOR IMMEDIATE RELEASE
February 17, 2004                                                            

TO: All Media Outlets
FROM: Yukon Convention Bureau

YUKON CONVENTION BUREAU HOST FAMILIARIZATION TOUR

WHITEHORSE, YUKON – The Yukon Convention Bureau (YCB) is hosting 7 prospective meeting & event planners on a Familiarization (FAM) trip from February 20 – 23, 2004 in the Yukon.

Guests will spend equal time in both Whitehorse and Dawson city, truly experiencing the Yukon with activities such as snowmobiling and dog mushing, providing the ultimate Yukon winter experience. The Planners are from Montreal, Niagara, Edmonton, Calgary and Vancouver. One guest has already booked 2 groups of 45 people for September 2004, providing for an immediate return on investment for YCB members to the tune of $135,000 in economic impact!

Familiarization tours are an important tool in encouraging meeting & event planners to choose the Yukon as location for their meeting or event. YCB members have been extremely supportive of this FAM and have assisted in pulling together a great cross section of Yukon products and services. Experiencing first hand the exceptional products and services offered north of 60, provides YCB members the opportunity to establish the critical planner/ supplier relationship – key in the success of future programs.

“YCB is thrilled to have the opportunity to host such a prestigious group of meeting & event planners . For the Yukon to be increasingly successful as a meeting & event destination, YCB needs to consistently be in the marketplace projecting a professional image with market-ready product – our efforts are really paying off!” said Jenn Houtby CMP, YCB Business & Marketing Manager.

Yukon Convention Bureau has 27 meetings or events currently booked for 2004 generating an economic impact of $3.5 million dollars.

Yukon. A Natural Meeting Place.

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