The Yukon Convention Bureaus has
many initiatives by which we “sell” or market the Yukon

Our marketing activities include:
• Developing marketing partnerships
• Attending trade shows
• Conducting direct sales calls
• Organizing familiarization tours, and site inspections
• Holding trade memberships and conducting promotional activities
• Advertising in a variety of mediums
• Preparing lure brochures and other publications
• Developing and maintaining a website
• Conducting research and other related programs
• Educating our members 

What is the process?
• YCB attends various tradeshows and conducts sales missions in different market places
• During these we work the show, conduct sales calls and host client events
• At these various events, we network and meet with clients to introduce them to the possibility of hosting a meeting in the Yukon by showing them promotional materials and casting the “spell of the Yukon” over them!
 
• From those networking opportunities and sales calls, the client asks us for a request for proposal (RFP)
• We send the RFP to our membership who compile quotes and send back to YCB
• Then that information is complied into a bid or proposal and sent to the client with various other information (what to do and see, etc., etc.)
• A follow up process is completed
• The client forwards a response – yes or no to Yukon as the host destination
• A press release is written and sent out to all media sources
• If we win the bid, the file is passed to our Client Relations Manager for group servicing
 
A meeting planner receives a number of benefits through the group servicing program.  As a result meeting planners are less hesitant to invite their groups to the Yukon. It’s always nice to know that the Yukon Convention Bureau there to help!
 
Once a group has been confirmed, we can assist the planner with the resources and professional support  needed to make the event an outstanding success.
• Ensure Hotel availability through exclusive Member Request for Proposals (RFP's)
• Organize and conduct site inspections with and for the planner
• Provide assistance in setting up the planning committee
• Offer member suggestions for timing, themes, locations, events and pre-post convention tours
 
Group Servicing:
• Assist the planner in locating suppliers by providing the YCB membership directory
• Our members - Over 100 local members ranging from Hotels to Communication businesses, YTG-Tourism and Culture, City of Whitehorse, Haines Junction, City of Dawson, Town of Watson Lake, Southern Lakes, Air North  and Air Canada. The Yukon Convention Bureau is your center for one stop Convention Expert shopping.
• Help the planner to achieve the highest attendance at their meetings
• Assist with air access issues
• Customize delegate welcome kits that would include our BAG IT UP program.
• Be with you every step of the way.