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YCB Marketing Plan


Comparative Analysis:
 Economic
Impact

Total Delegate
Count

 Average #
of Delegates		 Average #
of Nights		 Average Daily
Spending
Current 2004
 $4,786,168 $6,055 138 3 $257.63
Current 2005
 $3,585,727 $5,220 145 3 $201.34
Current 2006
 $4,183,491 5131 232 3 $247.94
2007 less CWG
$2,168,900 2558 206 3 $289.05
CWG Only
$5,151,000 3000 880 8 $214.63
Total 2007
 $7,319,900 5558 543 5 $252.84
Current 2008
 $4,632,762 4102 410 6 $177.27
Current 2009
 $893,550 1150 1150 3 $259.00
Notes:
2004 saw a blip in economic impact of $1.3 m with the Canada Senior Games and approx 1500 delegates.
2007 will see a blip with the Canada Winter Games.
 
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E-mail: info@ycb.ca		  

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